The Retail sector has a relevant role in the European economy, in terms of GDP and of employment. Although the European initiatives to sustain its growth, the sector has concretely suffered of absence of R&D, innovation and high fragmentation. In this paper we describe the REINPO-RETAIL Project, an initiative co-financed by the European Regional Development Fund in order to reinforce the retail sector. The paper focuses on the role of the virtual platform designed in order to develop a virtual community of operators in the retail sector, and to the pilot project developed by the partner Chambers of Commerce in different countries.
The REINPO-RETAIL Project: reinforcing the retail sector through a virtual community
Assante D;Sepe R
2013-01-01
Abstract
The Retail sector has a relevant role in the European economy, in terms of GDP and of employment. Although the European initiatives to sustain its growth, the sector has concretely suffered of absence of R&D, innovation and high fragmentation. In this paper we describe the REINPO-RETAIL Project, an initiative co-financed by the European Regional Development Fund in order to reinforce the retail sector. The paper focuses on the role of the virtual platform designed in order to develop a virtual community of operators in the retail sector, and to the pilot project developed by the partner Chambers of Commerce in different countries.File in questo prodotto:
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