ADVANCED PRACTICES OF AUGMENTED REALITY: THE OPEN AIR MUSEUM SYSTEMS FOR THE VALORISATION AND DISSEMINATION OF CULTURAL HERITAGE

This paper aims to explore the broad topic concerning the use of virtualization technologies in order to earn knowledge of the cultural heritage and it’s dissemination. The activities aimed to develop the use of these advanced technologies, in the archaeological and architectural heritage promotion, are constantly evolving. This is the case for the museum fruition, that was confined to places of conservation and contemplation until a few years ago, but now exportable to whole urban sites (open air museums) thanks to the support of the virtuality that introduce to immersive learning paths. Very important resources in the cultural heritage valorisation process are the fruition improvement and the active involvement of the guest through the use of immersive paths, both pedestrian and vehicular